Why Not? 
Executive Produced By Russell Westbrook

NBA All-Star and Triple Double world record holder, Russell Westbrook and The Incubation Lab produced, WHY NOT?, the short film that showcases the culture of Crenshaw. It premiered on BET Digital beginning February 4th as part of the network’s Black Film Friday digital series and now on Amazon Prime. 

WHY NOT? aims to expose youth in marginalized communities to the ever-growing technology space through the story of a top High School basketball player that finds another way to impact his community when basketball is taken away from him.